Specifies an amount to adjust bids for searches that occur within a radius of a location extension or proximity target.
Applicable only to Google Ads location extensions or Google Ads proximity targets.
You can enter an adjustment from -90 to 900. A negative adjustment decreases the bid. A value of 0 makes no adjustment to the default bid.
Add this column to a report
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Navigate to a Google Ads engine account, campaign, or ad group.
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Click the Targets ▼ tab and select Location targets.
The column appears in the reporting table by default.