Baidu destination

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

 

Campaign settings for Baidu

If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.

Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination campaign.

Google Ads source	Baidu destination campaign settings
Name	Name
Daily budget	Daily budget: When needed, Search Ads 360 converts the daily budget to currency of the destination engine.
Ad delivery method	Not applicable to Baidu campaigns.
Start date and End date	Not applicable to Baidu campaigns.
Ad rotation	Ad rotation
Keyword matching	Not applicable to Baidu campaigns.
Location targets	Location targets: Country Region City Note that Search Ads 360 does not copy metro targets to Baidu campaigns. For the other types of location targets, Search Ads 360 changes the geo codes used by Google Ads into the equivalent geo codes used by Baidu whenever possible. When Baidu doesn't have an equivalent geo code, the action Search Ads 360 takes depends on whether the code includes a larger or smaller area than Google Ads: If a Baidu code includes a larger area than the source Google Ads campaign, Search Ads 360 does not copy the code. Search Ads 360 pauses the Baidu campaign and outputs a message in the result bulksheet. If a Baidu code includes a smaller area than the source Google Ads campaign, Search Ads 360 copies the code and outputs a message in the result bulksheet. Search Ads 360 does not pause the Baidu campaign. Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.
Languages	Not applicable to Baidu campaigns.
Network	Not applicable to Baidu campaigns.
Mobile bid adjustment	Mobile bid adjustment
Tablet bid adjustment	Not applicable to Baidu campaigns.
Desktop bid adjustment	Not applicable to Baidu campaigns.
URL Template	URL Template
Status	If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
Sitelinks	Not applicable to Baidu campaigns.

The following settings are not copied to the destination campaign:

• Bid strategy

• Labels

• Custom parameters 
   Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
• Final URL Suffix
  You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

 

Ad group settings for Baidu

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination ad group.

Google Ads source	Baidu destination ad group settings
Name	Name
Default search CPC	Default search CPC
Tablet bid adjustment	Not applicable to Baidu ad groups.
Desktop bid adjustment	Not applicable to Baidu ad groups.
URL Template	URL Template
Status	Status
Sitelinks	Not applicable to Baidu ad groups.

The following settings are not copied to the destination ad group:

• Bid strategy

• Labels

• Custom parameters 
   Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
• Final URL Suffix
  You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

 

Ad settings for Baidu

If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad and copies the settings listed below.

For Google Ads settings that aren't available in the other engines—or that are available under different names—Search Ads 360 makes adjustments as described below.

Only standard text ads are copied

Only Google Ads standard text ads are copied to a destination campaign. Google Ads expanded text ads aren't copied.

Google Ads source	Baidu destination ad settings
Ad name	Ad name
Ad title	Ad title If the title is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.
Line 1 Line 2	Line 1 Line 2 If either of these lines is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.
Display URL	Display URL If the display URL is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.
Landing page URL	Not applicable to Baidu ads.
Mobile preference	Not applicable to Baidu ads.
Status	Status
Call-only ads	Not copied to Baidu ad groups.

The following settings are not copied to the destination ad:

• Labels

• Custom parameters 
   Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
• Final URL Suffix
  You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

 

Keyword settings for Baidu

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

Google Ads source	Baidu destination keyword settings
Text	Text
Match type	Match type
Minimum bid	Minimum bid
Maximum bid	Maximum bid
Landing page URL	Desktop URL Baidu keywords require two landing pages: one for mobile devices and another for non-mobile devices. However, Google Ads provides only one field for defining a landing page, with the option to use {ifmobile}{ifnotmobile} parameters to specify device-specific landing pages. When you copy a campaign to Baidu, Search Ads 360 copies the Google Ads landing page URL to Baidu's non-mobile URL field. If the landing page URL uses {ifmobile}{ifnotmobile} parameters, Search Ads 360 generates two separate clickserver URLs (one for each device type) and traffics the clickserver URLs to Baidu. If the landing page does not use these parameters, Search Ads 360 generates one clickserver URL for the desktop URL, and then traffics the clickserver URL for both the mobile URL and desktop URL in Baidu. Learn more If the Google Ads keyword doesn't specify a landing page URL, Search Ads 360 copies a landing page URL from an active ad in the same ad group.
URL parameters	URL parameters
Status	Status

The following settings are not copied to the destination keyword:

• Bid strategy

• Labels

• Membership in a landing page test

• Custom parameters 
   Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
• Final URL Suffix
  You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

 

Negative keyword settings for Baidu

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

Google Ads source	Baidu destination
Text	Text
Match type	Match type
Status	Status