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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Copy campaigns

Yahoo! Japan destination

Copying from Google Ads to Yahoo! Japan

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

Campaign settings for Yahoo! Japan

If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.

Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination campaign. 

Google Ads source Yahoo! JAPAN destination campaign settings

Name

Name

Daily budget

Daily budget:

  • Search Ads 360 converts the daily budget to yen and rounds to the nearest 100 yen.

Ad delivery method

Ad delivery method

Start date and End date

Start date and End date:

  • If the start or end date in the source is in the past, Search Ads 360 uses today's date in the destination campaign.

Ad rotation

Ad rotation

Keyword matching

Not applicable to Yahoo! Japan campaigns.

Location targets

Location targets:

  • Region - If the region code in a Google Ads campaign specifies a Japanese prefecture, Search Ads 360 copies the code to Yahoo! Japan campaigns. Otherwise, Search Ads 360 ignores the region code.

  • City - If the city code in a Google Ads campaign specifies a Japanese sub-prefecture, Search Ads 360 converts the code to a Yahoo! Japan sub-prefecture code. Otherwise, Search Ads 360 ignores the city code.

Note that Search Ads 360 does not copy country or metro targets to Yahoo! Japan campaigns.

Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.

Languages

Not applicable to Yahoo! Japan campaigns.

Network

Not applicable to Yahoo! Japan campaigns.

Mobile bid adjustment

Mobile bid adjustment

Tablet bid adjustment Not applicable to Yahoo! Japan campaigns.
Desktop bid adjustment Not applicable to Yahoo! Japan campaigns.

URL Template

URL Template

Status

Status

If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.

Sitelinks

Sitelinks

The following settings are not copied to the destination campaign:

  • Bid strategy

  • Labels

  • Custom parameters 
     Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
  • Final URL Suffix
    You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
Ad group settings for Yahoo! Japan

 

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination ad group.
Google Ads source Yahoo! JAPAN destination ad group settings

Name

Name

Default search CPC

Default search CPC

Yahoo! Japan requires a default search CPC of at least 1 yen. If the Google Ads campaign doesn't specify a default search CPC, or specifies something less than 1 yen, Search Ads 360 automatically sets this to 1 yen.

Tablet bid adjustment Not applicable to Yahoo! Japan ad groups.
Desktop bid adjustment Not applicable to Yahoo! Japan ad groups.

URL Template

URL Template

Sitelinks

Sitelinks

The following settings are not copied to the destination ad group:

  • Bid strategy

  • Labels

  • Custom parameters 
     Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
  • Final URL Suffix
    You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
Ad settings for Yahoo! Japan
If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad. For Search Ads 360 settings that aren't available in Yahoo! Japan—or that are available under different names—Search Ads 360 makes adjustments as described below.

Any standard text ads in the source ad group are copied into the destination as standard text ads.
Any expanded text ads in the source ad group are copied into the destination as expanded text ads.

Standard text ads

Google Ads source Yahoo! JAPAN destination standard text ad settings

Ad name

Ad name

Ad title

Ad title

If the title is over the Yahoo! Japan character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.

Line 1
Line 2

Line 1
Line 2

If either of these lines is over the Yahoo! Japan character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.

Display URL

Display URL

If the display URL is over the Yahoo! Japan character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.

Landing page URL

Landing page URL

If the landing page URL is over the Yahoo! Japan character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report.

Mobile preference

Mobile preference

URL Template

URL Template

Status

Status

Call-only ads

Not copied to Yahoo! Japan ad groups.

The following settings are not copied to the destination campaign:

 

  • Custom parameters 
     Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
  • Final URL Suffix
    You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

 

Expanded text ads

Google Ads source Yahoo! Japan destination  expanded text ad settings

Ad name

Ad name

Headline
Headline2

Headline
Headline2

Description line 1

Description line 1

Destination URL

Destination URL

Landing page URL

Landing page URL

Path 1
Path 2

Path 1
Path 2

Status

Status

 

The following settings are not copied to the destination ad:

  • Labels

  • Custom parameters 
     Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
  • Final URL Suffix
    You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.

Duplicate ads

Duplicate ads in a Google Ads source campaign aren't copied to a Yahoo! Japan destination campaign. That is, if a Google Ads source campaign contains duplicate ads, only one of the ads is copied to the Yahoo! Japan destination campaign. 

 
Keyword settings for Yahoo! Japan

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

Google Ads source Yahoo! JAPAN destination keyword settings

Text

Text

Match type

Match type

Minimum bid

Minimum bid

Maximum bid

Maximum bid

URL Template

URL Template

Landing page URL

Landing page URL
If the Google Ads keyword doesn't specify a landing page URL, the new keyword in the destination campaign will not have a landing page URL (just like the original).

URL parameters

URL parameters

Status

Status

The following settings are not copied to the destination keyword:

  • Bid strategy

  • Labels

  • Membership in a landing page test

  • Custom parameters 
     Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad.
  • Final URL Suffix
    You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
Negative keyword settings for Yahoo! Japan

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

Google Ads source Yahoo! JAPAN destination

Text

Text

Match type

Match type

Status

Status

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