Phone numbers column (Google Ads only)

Shows the phone numbers that have generated conversions in a Google Ads campaign or ad group.

Google forwarding numbers, which are needed to record conversions for call extensions and call-only ads, do not appear in this column. Instead, this column displays the phone numbers that the Google numbers forwards to.

Only applicable if you've created at least one call extension or call-only ads

Add this column to a report
  1. Navigate to a Google Ads engine account or campaign.

  2. Click the Campaigns tab or Ad groups tab.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.
    4. Click Apply.
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