Phone numbers column (Google Ads only)
Shows the phone numbers that have generated conversions in a Google Ads campaign or ad group.
Google forwarding numbers, which are needed to record conversions for call extensions and call-only ads, do not appear in this column. Instead, this column displays the phone numbers that the Google numbers forwards to.
- Click the Campaigns tab or Ad groups tab.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.
- Click Apply.