Phone cost column (Google Ads only)

The total cost accrued for calls to Google forwarding phone numbers that appear in Google Ads call extensions or call-only ads.

Calls are counted when calls to your custom Google forwarding phone numbers are received, either through a call button in the ad or through manual dialing.

Only applicable if you've created at least one call extension or call-only ads.

Add this column to a report

1. Navigate to a Google Ads engine account or campaign.

2. Click the Campaigns tab or Ad groups tab.
3. If the column isn't already in the reporting table:
   1. Click the Columns button above the performance summary graph.
   2. Next to Available columns, type the column name in the search box and press the Enter key.
   3. Click + next to the column name in the Available columns list.
   4. Click Apply.