Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create a specific type of bid strategy

Advanced configuration

In the Advanced Configuration section of the Search Ads 360 bid strategy editor:

  • Revenue bid strategies apply a startup learning behavior to brand new keywords without performance history. If needed, you can adjust the startup learning behavior by changing the temporary position constraint.
  • The option to Ensure keywords with low conversion ratios will get some traffic controls how Search Ads 360 deals with low-performing keywords. Learn more.
    Please note that if you select a position constraint under Constraints, this option will no longer apply and is not available. Search Ads 360 will keep all keywords within the position range specified in the Constraints section.

Make any changes needed and click Save Bid Strategy.

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