Create a specific type of bid strategy

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Get the highest revenue while meeting a target ERS or ROAS.

Here's an overview of creating a revenue bid strategy (the details come later this guide):

  1. Open the Search Ads 360 bid strategy editor and select the revenue goal.
  2. Decide if you want the bid strategy to set bids, and set or recommend bid adjustments for devices, remarketing targets, and location targets.
  3. Enter the ERS or ROAS target.
  4. Select the conversions you want to maximize.
  5. Specify required and optional constraints.

Advanced setup: targeting custom KPIs

By default, revenue bid strategies target the raw revenue as reported by one or more Floodlight activities, Google Analytics goals, or transactions. However, you can create a formula column that adjusts these raw numbers, and can create a Search Ads 360 bid strategy that targets the adjusted revenue. For example, you can target a formula column that weights the revenue reported by Floodlight activities in relation to each other:
(c:"$5 Sales" * .4 ) + c:"$20 Sales"

If you want to target a formula column, it's easier if you create a formula column that can be used in a bid strategy before you create the bid strategy.

Need an overview of Search Ads 360 bid strategies in general? Take a look at the Introduction to Search Ads 360 bid strategies.

Ready to get started?

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.

  3. Click + Bid strategy, which appears above the reporting table.

The bid strategy editor appears and displays the Goals section.

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