Callout text column

Additional descriptive text can appear in a Google Ads ad.

Learn more about Google Ads callout extensions.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign, or ad group.
2. Click the Extensions▼ tab and select Callout Extensions.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.
   2. Next to Available columns, type the column name in the search box and press the Enter key.
   3. Click + next to the column name in the Available columns list.
   4. Click Apply