Callout text column

Additional descriptive text can appear in a Google Ads ad.

Learn more about Google Ads callout extensions.

Add this column to a report
  1. Navigate to a Google Ads engine account, campaign, or ad group.
  2. Click the Extensions▼ tab and select Callout Extensions.
  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.
    4. Click Apply
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