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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Confidence interval column (ad copy tests)

Next: Goal column (ad copy tests)

Displays a range for the true value of your goal. The confidence interval is derived from the data collected during the test and the chosen statistical significance threshold.

View this column in a report

Navigate to an advertiser.
In the left navigation panel, click Ad copy tests.
Click a test to display the results.

The column is displayed by default.

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