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Search Ads 360
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  • Experiment with ad copy
  • Observed value column (ad copy tests)

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Observed value column (ad copy tests)

Next: Confidence interval column (ad copy tests)

Displays the value of the selected goal for the ad copy test.

View this column in a report

  1. Navigate to an advertiser.

  2. In the left navigation panel, click Ad copy tests.

  3. Click a test to display the results.

    The column is displayed by default.

Next: Confidence interval column (ad copy tests)
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Experiment with ad copy

  • About ad copy testing in an ad group
  • Create an ad copy test
  • View ad copy tests
  • Compare ad performance in an ad copy test
  • How to interpret the ad copy test results
  • Stop an ad copy test
  • Ad copy test glossary
    • Rating (ad copy test)
    • Statistical significance threshold (ad copy test)
    • Observed value (ad copy test)
    • Confidence interval (ad copy test)
  • Ad copy test columns
    • Ad column
    • Rating column (ad copy tests)
    • Observed value column (ad copy tests)
    • Confidence interval column (ad copy tests)
    • Goal column (ad copy tests)
    • Significance threshold column (ad copy tests)
    • Start date column (ad copy tests)
    • End date column (ad copy tests)
    • Is significant column (ad copy tests)
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