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General Help Center experience

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Observed value column (ad copy tests)

Next: Confidence interval column (ad copy tests)

Displays the value of the selected goal for the ad copy test.

View this column in a report

Navigate to an advertiser.
In the left navigation panel, click Ad copy tests.
Click a test to display the results.

The column is displayed by default.

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