Create and manage Google Ads proximity targets in Search Ads 360

Change bid adjustments for proximity targets

  1. Navigate to a Google Ads campaign.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Click the Targets ▼ tab and select Location targets.
    The Location targets tab displays all proximity targets that you have created for the campaign, along with any location-extension targets that are applied to the campaign.
  3. To add or change a bid adjustment, click in the Bid adjustment % column and change the amount.
    You can enter an adjustment from -90 to 900. A negative adjustment decreases the bid. A value of 0 makes no adjustment to the default bid.
  4. Press the Enter key.

The new bid adjustment takes effect immediately.

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