Contents
- Create and report on dynamic search ads in DS
- View the customer searches that matched your dynamic ad targets
- Device preference for ads in a Bing Ads account
- Executive reports: Device and Sitelink added to list of available filters
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Create and report on dynamic search ads in DS
Dynamic search ads is an AdWords format you can use to automatically show ads when a customer's search is relevant to your site. Instead of spending time researching and harvesting long-tail keywords, you can tell Google which pages of your site you want to advertise. Then Google uses its search index of your website—instead of keywords—to determine when a customer's search is relevant to your targets.
Now you can create, manage, track, and report on dynamic search ads within DS. This includes attributing Floodlight activities, Google Analytics conversions, IBM Digital Analytics conversions, and offline conversions to dynamic targets. Additionally you can use DS bulksheets and other bulk editing features to scale up your management of dynamic search ad campaigns. Learn more.
New features
View the customer searches that matched your dynamic ad targets
In addition to reporting on the performance of your dynamic search ads, you can use the dynamic ad targets search queries and categories report to see the search terms and categories that triggered your dynamic search ads. Use this report to gain insight into the search terms that are driving traffic to your site by way of dynamic search ads. You can also use the report to add negative keywords to prevent irrelevant searches from leading to clicks on your ads. Learn more.
Updated features
Device preference for ads in a Bing Ads account
You can now use DS to specify a preference for individual ads to display on mobile phones, just as you can for AdWords and Yahoo! JAPAN ads. This preference is available when you create or edit ads from the DS UI or from bulksheets.
Because the change is coming from Bing Ads, you'll need to sync your engine account with DS before you can set a device preference for individual ads. If you've scheduled sync's to occur on a regular basis, you won't need to manually sync as well.
Executive reports: Device and Sitelink added to list of available filters
You can now filter your charts and tables by device or sitelink.