Create and report on Google Ads conversion trackers

Remove a Google Ads conversion tracker

You can remove a conversion tracker if it is not being used to track conversion actions. 

What happens when a conversion tracker is removed

The removed tracker and its conversion data no longer appear in reports. For example, if Conversion Tracker A reported 50 conversions for Campaign A, after you remove the tracker you'll see 50 fewer conversions in the AW all conv column for Campaign A. (You'll also see 50 fewer conversions in the AW conversions column if you set up the column to include Conversion Tracker A.) 

If you sign into Google Ads, you can re-enable the conversion tracker and view historical metrics. Learn how to view and change a conversion tracker's status in Google Ads.

Remove a conversion tracker

  1. Navigate to a Google Ads engine account.
    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the More▼ tab, and then click Google Ads conversion trackers.
  3. Select the checkbox for each conversion tracker that you want to remove.
  4. Click Edit▼, and then click Remove.
If you try to remove a conversion tracker that is being used in a Google Ads conversion column, a message is displayed that lists the conversion actions that use the conversion tracker. Before you can remove a conversion tracker from Search Ads 360, you are required to remove it from the column or feature where it is being used. Complete the steps to remove the conversion tracker from the feature by using the Search Ads 360 UI or a bulksheet.

 

Stop using a conversion tracker

Message: The following conversion trackers could not be removed due to association with call extensions. Please remove the associations before retrying this operation.

Solution

The conversion trackers in the list are currently being used to to track Google Ads call extension conversions. The message may apply to other conversion actions in the future.

First, remove the conversion trackers from the associated call extensions. Then, you can remove the conversion trackers.

You can remove the conversion trackers from call extensions by using the Search Ads 360 UI, or you can use a bulksheet to remove the conversion trackers from call extensions. If you have a long list of conversion trackers to remove, a bulksheet is the faster method.

Here're the general steps to remove the conversion trackers from call extensions.

  1. Copy the list of conversion trackers from the message.
  2. In the Search Ads 360 UI, remove the conversion trackers from each all extension.
    Or, use a bulksheet to remove the conversion trackers from the call extensions and then upload the bulksheet.
  3. Remove the conversion trackers.

 

Use the Search Ads 360 UI to remove conversion trackers from call extensions

  1. Optional. If the list of conversion trackers that you want to remove is long, copy the list of conversion trackers from the message into a text file or spreadsheet.

  2. Click the Extensions▼ tab, and then click Call Extensions.
  3. Select the checkbox for each call extension that is using a conversion tracker that you want to remove, and then click Edit.
  4. Next to the name of the conversion tracker,  click the down arrow ▾, and then click Calls from ads.
  5. Optional. Change any other settings that you want.
  6. When you're done making changes,  click Next if you selected more than one call extension. Otherwise, click Save.

 

Use a bulksheet to remove conversion trackers from Google Ads call extensions

  1. Optional. If the list of conversion trackers that you want to remove is long, copy the list of conversion trackers from the message into a text file or spreadsheet.

  2. Click the Extensions▼ tab, and then click Call Extensions.
  3. Select the checkbox for each call extension that you want to edit.
  4. Click download icon Download icon.
  5. Don't change the default settings. Click Download.
  6. Open the file.
  7. Clear the contents of the Call conversion tracker column, and then save the file.
  8. Upload the file to Search Ads 360.
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