Available products count column

Displays the number of products that match the product group's criteria, are in stock, and are approved by Merchant Center to appear in Shopping ads.

For example, if you've subdivided a product group by Category level 2 = Cameras, this column displays the number products in your Merchant Center feed that:

To see the number of matching, disapproved products, view the Disapproved products count column.

Search Ads 360 and Google Ads product count may not match

Search Ads 360 and Google Ads may not always match when reporting the number of products in a product group. Both Search Ads 360 and Google Ads periodically check with Google Merchant Center for this number, but they don't necessarily check at the same time. It's possible that the number of products changes from the time that Search Ads 360 checks with Google Merchant Center to the time that Google Ads checks.

Regardless of the number reported by Search Ads 360, Google Ads generates ads for products based on the information it has most recently received from Google Merchant Center.  

Add this column to a report
  1. Navigate to a Google Ads engine account, Shopping campaign, or ad group in a Shopping campaign.

  2. Click the Products group tab.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.
    4. Click Apply.
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