Call phone number column
Displays the phone number that rings when a customer calls a number provided by a call extension or call-only ad.
If you're using a Google forwarding number, which is needed to record conversions for a call extension and call-only ad, the Google forwarding number does not appear in this column. Instead, this column displays the phone number that the Google number forwards to.
To report on call extensions, click ▼ on the Extensions tab and select Call Extensions.
To report on call-only ads, click the Ads tab.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.
- Click Apply.