Call phone number column

Displays the phone number that rings when a customer calls a number provided by a call extension or call-only ad.

Only applicable if you've created at least one call extension or call-only ads.

If you're using a Google forwarding number, which is needed to record conversions for a call extension and call-only ad, the Google forwarding number does not appear in this column. Instead, this column displays the phone number that the Google number forwards to.

Add this column to a report
  1. Navigate to a Google Ads engine account, campaign, or ad group.

  2. To report on call extensions, click ▼ on the Extensions tab and select Call Extensions.

    To report on call-only ads, click the Ads tab.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.
    4. Click Apply.
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