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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Events column

Displays the names of the data exclusion or seasonality adjustment events that are applied to a bid strategy.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

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