Edit/override a Search Ads 360 bid strategy

View events in a Search Ads 360 bid strategy performance graph

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. In the reporting table, in the Bid strategy column, click the bid strategy that contains the Data Exclusion event.

    The event is displayed as a line in the graph, and is labeled with the name of the event.

    You may need to change the time range for the bid strategy to see the event in the performance graph.
  4. Point to the line to see the description of the event.

General information about when events were added or removed from a bid strategy are logged in the change history of the bid strategy.

 

Show or hide data-exclusion events in a bid strategy performance graph

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. In the reporting table, in the Bid strategy column, click the bid strategy that contains the event.

    The event is displayed as a line in the graph, and is labeled with the name of the event.

    You may need to change the time range for the bid strategy to see the event in the performance graph.
  4. Next to Event annotations, above the performance summary graph, on the right side of the screen, toggle event annotations off or on.

 

View the events that are applied to Search Ads 360 bid strategies

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. Click the Columns button above the performance summary graph. 
  4. Type Events in the Search for columns box
  5. Click + next to Events to add the column, and then click Apply.

    Scroll through the reporting table to see the events that are applied to bid strategies.

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