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  • Reporting columns
  • Cross-channel remarketing columns
  • Remarketing list column

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Remarketing list column

Contains the name of a remarketing list to remarket across ad exchanges, via Display & Video 360 or the Google Display Network (GDN), based on interaction with your paid search or social ads.

Learn more about cross-channel remarketing.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Remarketing.

The column appears by default.

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Cross-channel remarketing columns

  • Remarketing list column
  • Destination column
  • Duration column
  • Last suite update column
  • Global users column
  • Label column (remarketing)
  • Source column
  • URL parameter column
  • Generated items column (cross-channel remarketing)
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