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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Remarketing list column

Contains the name of a remarketing list to remarket across ad exchanges, via Display & Video 360 or the Google Display Network (GDN), based on interaction with your paid search or social ads.

In May 2021, Search Ads 360 ended support for building search-to-display and social-to-display remarketing segments and stopped adding customers to audience lists.

Learn more about cross-channel remarketing.

Add this column to a report

Navigate to an advertiser.
In the left navigation panel, click Remarketing.

The column appears by default.

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