Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Param 1 column

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Contains the value of a keyword's param1 property, which is used by Google Ads and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.

Learn about valid values for this parameter.

Add this column to a report
  1. Navigate to a Google Ads or Yahoo! Gemini engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.


The param1 column isn't available for Microsoft Advertising, Baidu, and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes)  for these accounts and you can't edit the value.

At any scope in Google Ads or Yahoo! Gemini accounts  -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon  in a row to edit the value.  

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Clear search
Close search
Google apps
Main menu