Control GA ecommerce conversion rate column

Displays the e-commerce conversion rate for the control page of landing page test, as reported by Google Analytics.

In the table row for a control page, the GA ecommerce conversion rate column reports the same metric as the Control GA ecommerce conversion rate column.

Only available after you link your Search Ads 360 and Google Analytics accounts. Learn more about reporting on Google Analytics data from Search Ads 360.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. In the left navigation panel, click Landing page tests.

  3. If the column doesn't already appear, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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