GA ecommerce conversion rate % change column

Displays the difference in the Google Analytics e-commerce conversion rate between the control page and an experiment page in a landing page test.

This number is applicable only to experiment pages in a landing page test. (Control pages always show 0 for this metric). A positive number means the experiment page generated a higher conversion rate than the control page. A negative number means the experiment page generated a lower conversion rate.

Only available after you link your Search Ads 360 and Google Analytics accounts. Learn more about reporting on Google Analytics data from Search Ads 360.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. In the left navigation panel, click Landing page tests.

3. If the column doesn't already appear, do the following:

   1. Above the performance summary graph, click the Columns button.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.