Trans/visit % change column

Displays the difference in transactions/visit between the control page and an experiment page.

This number is applicable only to experiment pages in a landing page test. (Control pages always show 0 for this metric). A positive number means the experiment page generated a higher number of transactions per visit than the control page. A negative number means the experiment page generated a lower number of transactions per visit.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. In the left navigation panel, click Landing page tests.

3. If the column doesn't already appear, do the following:

   1. Above the performance summary graph, click the Columns button.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.