Bid types column

Displays the types of bids and biddable items that the bid strategy has been set up to manage or recommend.

For example, you can create bid strategies that either manage default bids, apply or recommend mobile bid adjustments, or both. If you create a Conversion bid strategy and set it to manage default bids and recommend mobile bids, this column displays:
All biddable items CPC: Opt, Mobile: Recommend

Because Keyword Position bid strategies cannot manage or recommend mobile bid adjustments, if you create a Keyword Position bid strategy this column displays:
KW CPC: Opt

Add this column to a report

1. Navigate to an advertiser.

2. In the upper right corner, select a date range.

3. In the left navigation panel, click Bid strategies.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

5. Click Apply.

 

Report on Search Ads 360 bid strategies

On the Bid strategies tab, you can download a report that includes the bid types column. Note that the column in the downloaded report contains numbers instead of the description shown in the user interface (UI).

For example, "All biddable items CPC: Opt, Device: Recommend" in the UI is represented by the following series of numbers in a downloaded report.

0 | 2 | 1 | 1 | 2 | 0 | 3 | 0 

Learn more about reporting on bid strategy performance.