See the Google Ads help center to learn how to set up the paid & organic report. Here's the general process:
- Get your site working on Search Console, a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results.
To see all of your organic data, there are a few things to keep in mind when setting up Search Console and linking to your Google Ads account. - Sign in to Google Ads and link your Search Console account to your Google Ads account.
Once you've linked accounts, Search Console will start sending search terms to Google Ads whenever Google search results include your ads or unpaid search results. Google Ads will automatically start sending the data to Search Ads 360 on a regular basis (you don't need to sync your account in Search Ads 360 to start receiving the data). Paid & organic reports will include search terms starting from the day you link your Google Ads account to Search Console and going forward.