Max CPA column

Displays the maximum cost-per-action amount that you are willing to pay for a biddable item that is managed by a bid strategy with the goal of maximizing conversions (CPA) goal. The max CPA keeps each high bid within a profitable range.

The amount of the max CPA is higher than the target CPA amount. To keep bids in a profitable range but not overly constrain a bid strategy, we recommend that the max CPA be at least 1.5 times the target CPA.

You can use this column in a formula column by specifying the Bid_strategy_max_CPA variable.


Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. Select a date range.

  4. Above the performance summary graph, click the Columns button.

  5. Next to Available columns, type the column name in the search box.

  6. Click + next to the column name in the Available columns list.

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