Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Cross-sell revenue from units sold column

Displays the total revenue generated from cross sales (revenue generated as a result of advertising a different product).

Only available after you link your Merchant Center account with Search Ads 360.

Calculated as:
Revenue from units sold - Lead revenue from units sold

View this column

You can view this column on the Dimension tab after you select either a Products sold dimension, a Products sold segment, or both. The Products sold dimensions and segments are only available after you link your Merchant Center account with Search Ads 360.

  1. Navigate to an advertiser or lower scope.

  2. Click the Dimension▼ tab and select a dimension.
    For example, to view product performance organized by brand, select Brand sold.

  3. Click the Segment button and select a Products sold segment.
    For example, to view metrics for individual product IDs, select the Product ID segment.

  4. If the column doesn't automatically appear in the reporting table, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. Under Available columns, navigate to Products and select the column.

    3. Click Apply.

You can use this and other purchase detail columns to automate campaign management. For example, you can add an automated rule to a keyword report that increases bids for any keyword that generates more than X dollars in cross-sell revenue. Learn more.

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