Units sold column
Displays the total number of units sold for a particular product in your inventory feed.
Only available after you link your Merchant Center account with Search Ads 360.
Sum of the
QUANTITY field for all SKUs over every transaction attributed to clicks on the same SKU
You can view this column on the Dimension tab after you select either a Products sold dimension, a Products sold segment, or both. The Products sold dimensions and segments are only available after you link your Merchant Center account with Search Ads 360.
Navigate to an advertiser or lower scope.
Click the Dimension▼ tab and select a dimension.
For example, to view product performance organized by brand, select Brand sold.
Click the Segment button and select a Products sold segment.
For example, to view metrics for individual product IDs, select the Product ID segment.
If the column doesn't automatically appear in the reporting table, do the following:
Above the performance summary graph, click the Columns button.
Under Available columns, navigate to Products and select the column.