Create a Baidu engine account

An engine account is the object that connects Search Ads 360 with one of the supported search engines. Each engine account specifies the ID or number of the account that it's connecting to, a date on which Search Ads 360 starts managing the account, and other settings that are specific to the type of engine.

Special permissions required

Only an agency manager or advertiser manager can create an engine account. 

How to create a Baidu engine account

Baidu engine accounts can only be managed in the new Search Ads 360. Learn how to Link an external Baidu account to a new client account.

Run your first sync

To import existing campaigns from the engine, run your first sync.

Define valid landing page URLs for each keyword

In Baidu, keywords are required to specify two URLs: one for non-mobile devices and another for mobile devices. When you create keywords in your Baidu engine account, make sure that the keywords' landing page URLs specify a page on your site. They should not contain any third-party tracking redirects. If the keyword landing page URLs specify a third-party tracking service, make sure you register the tracking URL's domain with Baidu. Only domains registered with Baidu will be accepted for your keyword or ad landing pages.

View the status of campaigns, ad groups, or keywords in a Baidu account

After you add a Baidu engine account to Search Ads 360, and sync the account, you can view the engine status of campaigns, ad groups, and keywords in the Search Ads 360 reporting table and optionally download the report.

View Baidu engine status and download report

1. Click the Campaigns, Ad groups, or Keywords tab in a Baidu engine account.
2. If the engine status column isn't already shown in the reporting table, add the column.
3. Download the report.

If you download the report, the engine status column displays a numeric code instead of a text description of the status.

Numeric codes for Baidu engine status

Here's a description of the values that can appear in Engine status column for Baidu campaigns, ad groups, and keywords:

Campaign status in the engine

Status	Code in downloads	Description
Effective	21	The campaign is active in Baidu
In pause time scheduled as inactive	22	Paused according to a schedule set up in Baidu
Pause Promotion	23	Campaign is paused by a user
Inadequate promotion program budget	24	Inadequate campaign budget
Lack of budget accounts	25	Inadequate account budget

Ad group status in the engine

Status	Code in downloads	Description
Effective	31	The ad group is active in Baidu
Pause Promotion	32	Ad group is paused by a user
Campaign Suspended	33	Ad group is paused because the campaign is paused

Keyword status in the engine

Status	Code in downloads	Description
Effective	41	The keyword is active in Baidu
Pause Promotion	42	Keyword is paused by a user
To be activated	45	Keyword has been created and paused by Baidu account management, and is now ready for you to activate it
Not to promote invalid for promotion	43	Keyword is unapproved
Search Invalid will not display	44	Bid or quality too low to be displayed
Audit under review for approval	46	In process to be reviewed by Baidu
Low search volume	47	Paused by Baidu due to low search volume
Partially Invalid	48	The landing page for one device is invalid, while the landing page for the other device is valid
Computer search is invalid	49	Bid or quality too low for desktop, but eligible to display for mobile
Mobile search is invalid	50	Bid or quality too low for mobile, but eligible to display for desktop

Ad status in the engine

Status	Code in downloads	Description
Valid	51	The ad is active in Baidu
Pause Promotion	52	Ad is paused by a user
Not suitable for promotion	53	Ad is not approved by Baidu
To be activated	54	Ad is ready for you to activate it
Under review	55	In process to be reviewed by Baidu
Partial invalidity	56	The ad is invalid on a mobile device but is valid on a desktop computer
Valid-mobile URL is under review	57	Mobile URL in process to be reviewed by Baidu