GTIN column

Displays the value of an item's GTIN attribute (Global Trade Item Number) from your Merchant Center inventory feed.

You can use this column in a formula column by specifying the Inventory_item_GTID variable.

View this column

1. Navigate to an advertiser.

2. In the left navigation panel, click Inventory management.

3. Click the Inventory items tab.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. Next to Available columns, type the column name in the search box.

   3. Click + next to the column name in the Available columns list.