Search impr share column

The impressions an ad has received on the Search Network divided by the estimated number of impressions the ad was eligible to receive.

For Google Ads campaigns only, a Search Ads 360 impression share bid strategy can set bids to try to display your ads anywhere on the search results page.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report

1. Navigate to an advertiser, a Google Ads, Microsoft Advertising, or Yahoo! Japan engine account or lower scope, or navigate to a bid strategy. 

   If you have access to multiple advertisers, you can also view this column at the agency level.

2. Do one of the following:

   • In a Google Ads account, click the Engine accounts, Campaigns, Ad groups, or Keywords tab. 

   • In a Search Ads 360 bid strategy, click the Campaigns or Ad groups tab.

   • In a Microsoft Advertising account or lower, click the Engine accounts, Campaigns or Ad groups tab.

3. Select a time range.

4. Above the performance summary graph, click the Columns button.

5. Type the column name in the search box.

6. Click + next to the column name to select the column.

7. Click Apply.