Displays how a bid strategy's actual cost compares to its optimal cost within the report's date range. This is calculated as actual cost / optimal cost.
For example:
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A value of 100% indicates that your actual cost was exactly on target with your bid strategy.
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A value less than 100% indicates that the bid strategy is over-performing.
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A value greater than 100% indicates that the bid strategy is under-performing.
Learn more about analyzing bid strategy performance.
You can use this column in a formula column by specifying the Bid_strategy_percent_of_optimal_cost variable.
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Do one of the following:
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Navigate to an advertiser. Then in the left navigation panel, click Bid strategies.
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Navigate to an advertiser or lower scope. Then click the Keywords tab.
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Navigate to a Shopping campaign or an ad group in a Shopping campaign. Then click the Targets▼ tab and click Product groups.
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Above the performance summary graph, click the Columns button.
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In the Search for columns box, type the column name.
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Click + next to the column name to add the column to the Selected columns list.
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Click Apply.