Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy % of optimal cost column

Displays how a bid strategy's actual cost compares to its optimal cost within the report's date range. This is calculated as actual cost / optimal cost.

For example:

  • A value of 100% indicates that your actual cost was exactly on target with your bid strategy.

  • A value less than 100% indicates that the bid strategy is over-performing.

  • A value greater than 100% indicates that the bid strategy is under-performing.

Learn more about analyzing bid strategy performance.

You can use this column in a formula column by specifying the Bid_strategy_percent_of_optimal_cost variable.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

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