Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Quality score (current) column

The most recent value of the Google Ads or Microsoft Advertising quality score for a keyword. The 1-10 score is an estimate of the quality of your ads and landing pages triggered by a keyword.

A high score, such as 10, means that Google Ads or Microsoft Advertising think your ad and landing page are relevant and useful to someone looking at your ad.  A low score may result in your ads appearing in a low position, or not appearing at all, regardless of your bid. See Google Ads tips for improving your ad quality.

If you see "--" reported for a Google Ads keyword, there aren’t enough impressions or clicks to accurately determine a keyword’s quality score.

If you see "0", it means that the previous Search Ads 360 is very close to the threshold of data needed to calculate the Quality Score (above the threshold, but not by a significant enough amount to calculate a true score).

You can use this column in a formula column by specifying the Quality_score_current variable.

Learn more about reporting on quality score in Search Ads 360.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.
Add this column to a report:
  1. Navigate to an advertiser, a Google Ads or Microsoft Advertising engine account, or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.
  5. Click + next to the column name to select the column.
  6. Click Apply.


If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center