Min bid column

 

The lowest bid that a bid strategy can make for a biddable item.

By default, a biddable item inherits the min bid setting from a bid strategy and this column displays the inherited value. If you override the bid strategy's setting:

• This column displays the min bid that you set explicitly for the biddable item.
• You can change the min bid by changing the value in this column.
• You can return to inheriting the min and max bid settings from the bid strategy at any time.

You can use this column in a formula column by specifying the Keyword_min_bid variable.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Add this column to a report

1. Navigate to an engine account, campaign or ad group.

2. Click the Keywords tab or click the Targets▼ tab, and then click Product groups.

3. Above the performance summary graph, click the Columns button.

4. In the Search for columns box, type the column name.

5. Click + next to the column name in the Available columns list.

6. Click Apply.

If you scope to an advertiser and view this column:

• The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

• You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.