Create a bar chart

  1. Create a report or open an existing report:

    1. From the top navigation bar in Search Ads 360, click Executive Reports.

    2. Click on a report title.

  2. Click Add chart below a page name and select Bar chart.

  3. Select a time range in the chart editor.
    For example, select Last quarter.

    Note that relative time ranges, such as Last 7 days, start from the report's end date, which you can adjust as needed.

    You can also compare performance to past performance. For each metric and segment you add to the chart, one bar will display current performance and a second bar will display past performance.

  4. If you want the chart to display metrics only from specific campaigns, devices, or even keywords of a particular match type, add a filter to the chart.

  5. Select a metric for the chart and optionally add one more metric. For example, select Cost and add ROAS.

    To change the order of metrics on charts with multiple metrics, click the dots next to the metric name and drag the metric.
    Click and drag metrics.

  6. Optionally segment the metrics. Each bar in the chart will be subdivided once for each segment. For example, if you segment by engine type, each bar is subdivided into each type of engine account in the report scope.

  7. Optionally choose whether an axis starts at zero to emphasize the scale of change.
  8. Add a title to the chart

  9. Click Save.

  10. Optionally click and drag the report to a different location on the page.

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