Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Edit a campaign

Edit ads or keywords in bulk

In the Search Ads 360 UI, you can update the settings of multiple ads or keywords at once. You’ll first need to filter the table so it contains only the ads or keywords you want to update. You can also schedule bulk edits.

Bulk updates do not change inherited settings. For example, if a keyword inherits Max CPC from the ad group, the Change bid edit will ignore the keyword. Change bid only changes Max CPC for keywords that specify their own Max CPC. Likewise, bulk edits Rules that match keyword landing page URLs or that update keyword landing page URLs will skip keywords that don't specify landing page URLs.

In some engines, editing ad copy or URLs causes the engine to remove the old ad and create a new one. The new ad does not retain the performance history of the original ad, but you can still report on the old, removed ad.

In all engines, editing keyword text or match type causes the engine to remove the old keyword and create a new one.

Learn more about editing ads or keywords.

Steps to update ads or keywords in bulk

Once you start a bulk edit for a large group of items, Search Ads 360 may need some time to apply the edits. In the meantime, Search Ads 360 does not start applying other bulk edits that you might start in the engine account, or bulk edits that were scheduled to start, until the current edit is finished. That is, there can only be one active bulk edit per engine account at a time.

  1. Navigate to an engine account and click the Ads or Keywords tab.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. You can set up a filter to refine your bulk edit selection:
    • Click Filter in the toolbar above the performance summary graph.
    • Set up a filter so the table contains only the ads or keywords you want to update.
  3. If you need to further refine your selection, select the check boxes next to the ads or keywords you want to edit.
    If you don’t select any check boxes, Search Ads 360 will edit all the ads or keywords across all pages.

  4. In the toolbar above the table, click the Edit button and select the action you want to take.
    The Editing panel appears.
    You may be able to use a formula column to calculate the value of the setting. For example, you can use a formula column that returns a monetary value to calculate the value of a keyword's Max CPC setting.

  5. The Applies to option shows the number of ads or keywords you selected.
    You also have the option to select all ads or keywords across all pages or matching the filter.
  6. Set up the bulk edit.

  7. You can schedule the edit to occur at a specific time or on a recurring basis. Learn more about scheduled edits.
  8. Click Save.
    If you're editing ad settings, Search Ads 360 displays a notice that the engine may remove the ad and create a new one. Note that this notice only applies to engines that do not support editing ad copy or URLs.

    A line above the table displays the progress of the bulk edit. If needed, you can attempt to cancel the edits. It's possible to cancel a bulk edit while objects are being sent to the engine; visit the Bulk operations page to see which edits were fully processed before cancellation. However, if you click Cancel too late in the process, Search Ads 360 will finish all the edits.

  9. You can click the More details link to see the Bulk operations page.

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