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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Search Ads 360 overview

Floodlight activity

Next: Floodlight activity group

A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all Google Marketing Platform properties, such as Search Ads 360 and Campaign Manager 360.

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the Search Ads 360 API.

Learn how to get started with Floodlight activities

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