A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all Google Marketing Platform properties, such as Search Ads 360 and Campaign Manager 360.
You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the Search Ads 360 API.
Learn how to get started with Floodlight activities