Param 2 column

Contains the value of a keyword's param2 property, which is used by Google Ads, Bing Ads, and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.

Learn about valid values for this parameter.

Add this column to a report
  1. Navigate to a Google Ads, Bing Ads or Yahoo! Gemini engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

The param2 column isn't available for Baidu and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes)  for these accounts and you can't edit the value.

At any scope in Google Ads, Bing Ads, or Yahoo! Gemini accounts  -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon  in a row to edit the value.  

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