Displays an icon that indicates the type of engine account that contains the item in the current row.
Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.
To use this column in a formula column, specify the Engine_type variable. When used in a formula column, Engine_type returns one of the following text strings instead of an icon:
- Baidu
- Comparison Shopping
- Engine Track
- Gemini
- Microsoft
- Yahoo Japan
- Other: Indicates a campaign that has been created in Search Ads 360 for tracking conversions on unsupported engines.
- Yahoo Search Marketing: Indicates a legacy Yahoo! Search Marketing campaign. You can still use Search Ads 360 to view metrics that these campaigns generated, but you cannot create new Yahoo! Search Marketing campaigns.
- Unknown Engine Type: Indicates Search Ads 360 is unable to determine the type of engine account.
In addition, a formula column that includes Engine_type can appear at any level, not just the advertiser level. For example, you can include Engine_type in a formula column that you use in a keyword report.
The column appears by default on all reporting tables at the advertiser scope. To save space, the column is unlabeled.