Max CPM column

(Google) Defines the maximum CPM (Cost-per-1000 impressions), which is the highest amount that you are willing to pay for 1000 impressions of your ads. Only applicable in campaigns that target the display network.

You can use this column in a formula column by specifying the Keyword_CPM_bid variable.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.

2. Click the Keywords tab.

3. Above the performance summary graph, click the Columns button.

4. Next to Available columns, type the column name in the search box and press the Enter key.

5. Click + next to the column name in the Available columns list.

6. Click Apply.

If you scope to an advertiser and view this column:

• The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

• You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.