A text string that you apply to campaigns, ad groups, keywords and other items in Search Ads 360. You can view all items with the same label, and then view reports with the labeled items and make bulk edits.
Labels enable you to manage and report on keywords outside the traditional campaign structure. For example, you can apply a label to any keyword within an advertiser. You can even apply labels to keywords in different engine accounts. Learn more about how to create and apply labels.