Why do I need a unique Campaign Manager advertiser?

There is always a one-to-one relationship between a Search Ads 360 advertiser and Campaign Manager advertiser. This enables Search Ads 360 to use the respective Campaign Manager advertiser's Floodlight tag configuration, which allows us to report on conversions. If two Search Ads 360 advertisers were mapped to the same Campaign Manager advertiser, you wouldn't be able to report on unique conversion data for each Search Ads 360 advertiser.

Once you link a Search Ads 360 advertiser to a Campaign Manager advertiser, create Search Ads 360 engine accounts, and traffic data out to the engines, you cannot completely break the link. If you do need to change the link between a Campaign Manager advertiser and Search Ads 360 advertiser, contact customer support who will help you find an alternative solution.

Share Floodlight Tag Configuration Among Multiple Search Ads 360 Advertisers

If you want multiple Search Ads 360 advertisers to have the same Floodlight tag configuration, they'll still need unique Campaign Manager advertisers, but they can share the Floodlight tag configuration and activities of one of the Campaign Manager advertisers. For example:

  1. You have an existing Search Ads 360 advertiser (Search Ads 360 Adv 1) that is mapped to a unique Campaign Manager Advertiser (Campaign Manager Adv 1).
  2. A new Search Ads 360 advertiser (Search Ads 360 Adv 2) was just created, and you want it to have the same Floodlight Tag Configuration as Campaign Manager Adv 1.
  3. A new Campaign Manager advertiser (Campaign Manager Adv 2) needs to be created and mapped to Search Ads 360 Adv 2. The new advertiser Campaign Manager Adv 2 should share the Floodlight configuration of Campaign Manager Adv 1.
    Search Ads 360 Adv 1 and Search Ads 360 Adv 2 are now mapped to different Campaign Manager advertisers, but they share Campaign Manager Adv 1's Floodlight configuration and Floodlight activities.
The Campaign Manager advertiser that first had the shared Floodlight settings is the master advertiser (Campaign Manager Adv 1 in the above example). If you remove the master advertiser, the Floodlight information on Search Ads 360 will be removed for all related advertisers. In the example above, if you remove Campaign Manager Adv 1, the Floodlight information on Search Ads 360 Adv 1 and Search Ads 360 Adv 2 will be removed (including the settings for targeting offline conversions).
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