The bid strategy report is an important tool to understand how your bid strategies are performing.
It includes tailored metrics to show you what’s most relevant to each type of bid strategy, as well as other important data like your bid strategy status, average target, conversion delay, and top signals.
What’s in your report
Bid strategy status: Understand how your bid strategy is performing, and when it may need attention. Learn more About bid strategy statuses.
Scorecard: This is a snapshot of metrics specific to the type of bid strategy you’re looking at. For example, a report on Target CPA will show you a snapshot of your “Average Target CPA”, “Actual CPA” and “Conversions” among others. A report on Google Ads Maximize clicks will show you metrics for “Clicks” and “Cost per Click.”
Performance chart: Compare the performance of up to two metrics over time. Choose any two columns that matter to your business and adjust the timeframe to see data for any date range.
Top Signals (applies to Google Ads only): For select Google Ads auction time bidding enabled conversion-based strategies, like Target CPA, Target ROAS, and Google Ads Maximize conversions, this feature highlights some of the dimensions where the bid strategy is automatically optimizing your bids for visitors who are more or less likely to convert. Top signals may include, but are not limited to, device type, location, day of week, time of day, keywords, or your remarketing and Customer Match lists.
Conversion delay: Understand how long it takes most of your users to convert. Wait until all your conversions have been reported before evaluating the performance of your bid strategy.
Simulations: Estimate changes to performance when you change your target or daily budget.
Performance history graph: As with the other performance summary graphs displayed in the new Search Ads 360, the bid strategy performance history graph shows a chart of the bid strategy's performance over a specified time period. You can use the performance history graph to compare the graphs of two different metrics to correlate the bid strategy’s performance for different benchmarks.
- The performance history graph displays color-coded information related to the status and health of the bid strategy. You can point to the timelines to display an information card that includes the date, summary, and status of the issue. The color coding in the timeline corresponds to the type of issue the bid strategy is experiencing.
- The timeline also includes a summary card that briefly describes the issue and the status of the correction that, if applied, allows the bid strategy to operate efficiently.