Your bid strategy report gives you a snapshot of key metrics relevant to each strategy type and helps you understand how your bid strategies are performing.
This article shows you how to find your portfolio and standard bid strategy reports. It also lists the tailored metrics and other important data like your bid strategy status, average target, conversion delay, and top signals available in the report.
On this page
What's in your report
Bid strategy status: Understand how your bid strategy is performing, and when it may need attention. Learn more About bid strategy statuses.
Scorecard: This is an overview of metrics specific to the type of bid strategy you’re looking at. For example, a report on Target CPA will show you an overview of your “Average Target CPA”, “Actual CPA” and “Conversions” among others. A report on Google Ads Maximize clicks will show you metrics for “Clicks” and “Cost per Click”.
Performance chart: Compare the performance of up to 2 metrics over time. Choose any 2 columns that matter to your business and adjust the time frame to view data for any date range.
Conversion delay: Understand how long it takes most of your users to convert. Wait until all your conversions have been reported before evaluating the performance of your bid strategy.
Simulations: Estimate changes to performance when you change your target or daily budget.
Performance history graph: As with the other performance summary graphs displayed in Search Ads 360, the bid strategy performance history graph shows a chart of the bid strategy's performance over a specified time period. You can use the performance history graph to compare the graphs of 2 different metrics to correlate the bid strategy’s performance for different benchmarks.
- The performance history graph displays color-coded information related to the status and health of the bid strategy. You can point to the timelines to display an information card that includes the date, summary, and status of the issue. The color coding in the timeline corresponds to the type of issue the bid strategy is experiencing.
- The timeline also includes a summary card that briefly describes the issue and the status of the correction that, if applied, allows the bid strategy to operate efficiently.
Discrepancies between bid strategy report and campaign report
- Bid strategy report: This report provides historical data of all campaigns associated with the bid strategy, including those that have been removed. It focuses on the spend and performance metrics for the duration that these campaigns were part of the portfolio bid strategy.
- Multi-target portfolios (MTP): At MTP level, historical stats aren’t reported. Navigate to the sub-strategy level to view the historical data.
- Campaign report: This report shows the spend data for selected campaigns. Filtering this report by bid strategy might not exactly match with the bid strategy report's view. This discrepancy arises because the campaign’s report doesn't track bid strategy membership changes.
Access your bid strategy reports
- Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- In the page menu, select Bidding & planning, then Bid strategies.
- Select the name of the portfolio bid strategy to view the report.