To keep ads safe and appropriate for everyone, ads are reviewed to make sure they comply with Google Ads policies. Most ads are reviewed within 1 business day.
How ad approval works
- After you create or edit an ad or asset, the review process begins automatically.
- If your ad passes the review, its status will change to "Eligible", and it will start to run.
- If the review indicates that your ad violates a policy, its status will change to "Disapproved", which means it can’t show anywhere. You’ll be notified of the policy violation and informed what you can do next.
- Most ads are reviewed within 1 business day. However, some reviews take longer if the ad requires a more complex review.
- If your ad is under review for more than 2 full business days, check your ad’s status.
Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations, or temporarily restrict ad serving to ensure policy compliance.
Learn more About the ad review process in the Google Ads Help Center.