The "Status" column of your Ads page signals whether or not an ad is active and the reason for its status. The status of an ad reflects changes that you make to that ad or its campaign and whether or not that ad's been approved based on the relevant advertising platform’s policies.
Instructions
How to find your ad status
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Ads & assets.
- An ad's status is shown in the "Status" column.
How to interpret your ad status
The "Status" column from the Ads page displays information about the current state of your ad at the time you sign in. Here are the different types of ad statuses:
- Paused
- Pending
- Ended
- Removed
- Under review
- Eligible
- Approved
- Approved (limited)
- Disapproved
- Not posted to external account
Four ad statuses that you can control:
- Paused: Inactive because you paused it. Pausing an ad means that your ads don't show or accumulate new costs until resumed. You can also see "Campaign paused" or "Ad group paused" from your Ads page if you paused the campaign or ad group that contains this ad. Click the 3-dot icon
in the navigation panel and select Show paused to see which campaigns and ad groups have been paused. Even when ads are paused, they're subject to review. We review paused ads to ensure that they comply with any relevant policies and applicable laws, and also so that ads that do get approved while under view can run as soon as you unpause them.
- Pending (Google Ads only): Inactive but scheduled to begin at a future date. You can also see "Campaign pending" or "Ad group pending" from your Ads page if the campaign or ad group that contains this ad is pending.
- Ended (Google Ads only): Inactive because it's past its scheduled end date. You can also see "Campaign ended" or" Ad group ended" from your Ads page if the campaign or ad group that contains this ad has ended.
- Removed: Inactive because you removed it. Removing an ad means that ads don't show or accumulate new costs until re-enabled. You also see "Campaign removed" or "Ad group removed" from your Ads page if you removed the campaign or ad group that contains this ad. Click the 3-dot icon
- Not posted to external account: The ad (or new ad version) hasn't posted to the external account yet. Refresh the page. If this status still appears after a few minutes, view and fix post errors.
in the navigation panel and select Show paused to see which campaigns and ad groups have been paused. Even when ads are paused, they're subject to review. We review paused ads to ensure that they comply with any relevant policies and applicable laws, and also so that ads that do get approved while under view can run as soon as you unpause them.