A social media account enables the new Search Ads 360 to report on visits, Floodlight conversions, and performance and engagement metrics generated by ads in a supported social media account. It also contains settings for remarketing to interested audiences across social, search, and display channels.
Before you begin
If you use a Preferred Marketing Developer (PMD), make sure you're able to successfully sync and manage your social media account from your PMD.
Before creating a social media account, keep the following in mind:
- Only one social media account can be active in the new Search Ads 360 for each social media platform at any given time. For example, if you create a social media account that connects to Facebook account 123-456-7890, you can't launch that account if another social media account in the new Search Ads 360 is currently active for 123-456-7890. Instead, you'll need to change the status of the other account to "Removed".
- Only one Facebook Marketing Partner (FMP) or Preferred Marketing Developer (PMD) can manage a social media account at a given time. However, the PMD can be switched without having to create a new social media account in the new Search Ads 360.
- Unlike a search account:
- You don't sync data between the new Search Ads 360 and a social media account. (The new Search Ads 360 doesn't manage social media accounts, so there aren't any settings, campaigns, or ads to sync.)
- The new Search Ads 360 doesn't retrieve social performance and engagement metrics from the social media account. Instead, use the FMP or PMD to send metrics to the new Search Ads 360, or export the metrics from the social media account itself and upload them into the new Search Ads 360.
- If you're currently using Campaign Manager 360 to report on social media accounts, remove the Campaign Manager 360 tracking URLs from your ads' landing page URLs. After you finish setting up your social media account in the new Search Ads 360, use Paid Social metrics and attributes in your Campaign Manager 360 Report Builder and Attribution reports instead of the display metrics and attributes that you previously used.
Create a social media account
To create a social media account, do the following:
- Sign in to your new Search Ads 360.
- Navigate to a sub-manager account.
- On the page menu, click Settings.
- In the sub-menu, click Sub-account settings.
- Click the plus button
above the table.
- In the drop-down, select a social media platform.
- Enter your settings (see the tables below for descriptions).
- Click Add account.
Wait for the "Status" column in the reporting table to say "Waiting for traffic" before continuing.
Facebook account settings
| Setting | Description |
|---|---|
| Account name | Use the same name in the new Search Ads 360 that you're using in Facebook or PMD to help account matching (for auditing, billing, or technical support). |
| Account ID | The ID that Facebook has generated and assigned to your social media account. |
| Link your account |
Using a gateway
Connect through a PMD
Upload spreadsheets
|
|
Daily sync schedule (Only applicable if "Using a gateway" is selected) |
Select a time of day and a time zone from the dropdowns. Any changes from your gateway are pulled into the new Search Ads 360 at this time on a daily basis. |
|
Language (Only applicable if "Connect through a Preferred Marketing Developer (PMD)" or "Upload spreadsheets" is selected) |
The language you want your account to be in. |
|
Country (Only applicable if "Connect through a Preferred Marketing Developer (PMD)" or "Upload spreadsheets" is selected) |
The country where your account is located. |
|
Currency (Only applicable if "Connect through a Preferred Marketing Developer (PMD)" or "Upload spreadsheets" is selected) |
Select the currency that your social media account is currently using to ensure that conversion revenue is reported correctly. Note that the currency setting can't be changed after you create the Facebook account. |
|
Time zone (Only applicable if "Connect through a Preferred Marketing Developer (PMD)" or "Upload spreadsheets" is selected) |
Select the time zone that your Facebook account is currently using to ensure that conversions are reported on the correct day. Note that the time zone setting can't be changed after you create the Facebook account. |
Using a PMD to link your Facebook account
If you choose to connect through a PMD in the "Link your account" setting, the new Search Ads 360 automatically adds a user role and user profile in the Campaign Manager 360 account that's associated with your sub-manager account (if they don't already exist).
Here's an overview of the user role:
- Name: Search Ads 360 Social PMD role
- Permissions: Read-only access to conversion and performance reports, including view-through conversions and path to conversion reports
- Scope: Filtered to the specific Campaign Manager 360 advertisers that are associated with the sub-manager accounts in the new Search Ads 360 that you've created social media accounts in.
The user profile belongs to the PMD and is used to send conversion data from Campaign Manager 360 to the PMD for reporting and bid optimization. Contact your PMD representative for more information.
Twitter account settings
| Setting | Description |
|---|---|
| Account name | Use the same name in the new Search Ads 360 that you're using in Twitter or PMD to help account matching (for auditing, billing, or technical support). |
| Account ID | The ID that Twitter generated and assigned to your social media account. |
| Preferred marketing developer |
Select the external system you use to manage the account. If you use a PMD that isn't in the list, contact support. |
| Currency |
Select the currency that your account is currently using to ensure that conversion revenue is reported correctly. Note that the currency setting can't be changed after you create the Twitter account. |
| Time zone |
Select the time zone that your Twitter account is currently using to ensure that conversions are reported on the correct day. Note that the time zone setting can't be changed after you create the Twitter account. |